I love working at the crossroads of brand, storytelling, technology, people and products and think of atleast 20 impossible things before breakfast.

My work has been awarded at Cannes, SXSW, LIA, One Show, EPICA, Clios, D&AD, SABRE, Loeries, Dubai Lynx, CAPLES and Effies. .

I have also served on international awards show juries such as Dubai Lynx and Clio Awards, spoken at festivals like GoaFest, and enjoy coaching at start up bootcamps on a regular basis.

I am currently interested in and working on future of work ideas, internet of things projects, data storytelling concepts and connected content platforms.