SCB

The Random Road

Voltar

To get more people on board with car insurance from Standard Chartered Bank, we needed to compete in a cluttered media landscape where press ads and outdoor reigned supreme. So we took a disruptive U-turn on convention, giving our audience a ride they had never experienced before. The Random Road is the first driving game ever to be controlled by messages from the Twittersphere. It takes everything from pop culture trends to rants about taxi drivers and instantly transforms these tweets into challenging obstacles for your ride. The game seamlessly weaves car insurance benefits into gameplay, showing how random things can happen at the speed of a tweet. It reminds us that smart drivers need to be ready for anything – with the right vehicle cover.