Exoto Tifosi

Grab Your Own


Exoto Tifosi collectors are car fanatics, and car fanatics are Exoto Tifosi collectors. To engage with those who know the difference between an Enzo and a Testarossa, we created an interactive banner that invites viewers to grab the rarest jewel of all Ferraris – a 1961 F1 Sharknose – for themselves.

The pay-off? A surprise. Not a genuine classic Ferrari, but the next best thing - a 1:18 scale model of the original. The message - it may be smaller, but it’s as real as it gets!

The banner received exceptionally high interaction rates and a click through of 3.7%.