Exoto Tifosi

Grab Your Own

Voltar

Exoto Tifosi collectors are car fanatics, and car fanatics are Exoto Tifosi collectors. To engage with those who know the difference between an Enzo and a Testarossa, we created an interactive banner that invites viewers to grab the rarest jewel of all Ferraris – a 1961 F1 Sharknose – for themselves.

The pay-off? A surprise. Not a genuine classic Ferrari, but the next best thing - a 1:18 scale model of the original. The message - it may be smaller, but it’s as real as it gets!

The banner received exceptionally high interaction rates and a click through of 3.7%.