IFAW

Use your voice

Voltar

Tweet for Those Without a Voice

The black market in illegal animal products is estimated to be over $10 billion annually – second only to the illegal drug trade and arms trafficking.

To protect endangered wildlife from illegal trade, we leveraged a powerful symbol of self expression online: Twitter. To many, both Twitter and the well-known Twitter bird represent the freedom to speak your mind, and exercise your voice.

The interactive banner illustrates the Twitter bird’s flight – and reflects the plight of illegally trafficked animals. The banner triggers you to click on the link and tweet for those without a voice – and stop the illegal animal trade. The banner was designed to foster education, conversation and community – reaching both those who already advocate for change, and those who are new to the issue.