Digital natives in the Middle East find very little Arabic content they can relate to. Anayou is a new digital entertainment platform dedicated to providing Arabs with a place to connect and share Arabic content. To engage digital natives around this new platform, we needed to find a way to make it relevant and personal to this audience. Enter the FunMakina, a digital experience that allows users to create a trailer of their digital lives, using information from their social networks and content from anayou to construct the scenes. Each trailer is then shared back to the users’ social networks.