Juke Missions


To launch the convention-breaking Nissan JUKE, we needed to connect with today’s generation. So rather than old-fashioned test-drives, we got people to discover the fun side of Dubai and test-drive Juke along the way. People could claim any mission from a burger smashdown, extreme makeover, skydiving adventure and more. The app was the campaign’s centrepoint – keeping people in the loop about the countdown, calendar, opinion polls, etc. Every 3 days, we shared a winner’s video before another took the spotlight. And with every mission, the page buzzed with more likes, shares, posts, and chatter than it had ever seen before.