Standard Chartered Bank

UAE Food Explorer


Eating out is a national pastime in the UAE. But despite a 15% Cashback, Standard Chartered credit cards weren’t top of mind. And we had only $32,000 to change things.

Rather than bore people with tactical offers, we started a dining conversation. UAE Food Explorer - a community by the foodies, for the foodies. To kickstart the grassroots movement, we sent 2 influencers to 90 restaurants in 30 days. Reviews were posted to the site, Facebook and Twitter, with bills highlighting the 15% Cashback. Foodie conversation lit up across social media. And restaurant partners began knocking at our door.