Consumers perceived ACDelco to be the ‘battery’ company. The ‘YES’ brand campaign was launched to clear this misconception, making consumers aware that ACDelco handles all quality parts, cars and models!

Taking this message online required a fun, high engagement interaction for a low-involvement category.

The interactive video screensaver helps reflect the ‘YES’ philosophy by creating virtual mechanics who fulfill user instructions.

The screensaver allows users to type any word they want, while the ACDelco mechanics form this word for them instantly – clearly demonstrating that ACDelco goes that extra mile to service customers and keep them satisfied.