British Airways

Earth Golf


This application for British Airways promotes BA destinations through game-play. The course presents the same challenges as a conventional golf game – but the course is determined by the earth’s geography. With Google Earth as the golf green, each hole is a different location over the globe.

When the player sinks a hole, he receives special information on golfing, delights beyond the greens and an interesting tactical offer unique to that particular destination. The result? Fun, tactical and educational engagement that is true to brand.