IKEA wanted people to engage with their products. So we came up with a way to let people have fun with IKEA’s storage shelves by personalizing them. In order to get consumers excited about storing and organizing their personal music collections, this entertaining banner ad allowed people to click and pick their own track from their computer, then watch as the storage shelf gets transformed into an equalizer that plays their favorite tune. The banners received high interaction rates with a click-through rate of about 2.9%.