Music You


How can we reach the prime audience of music obsessed teenagers for Samsung’s i450, the ultimate mobile for music lovers? By tapping into the target audience’s need to be unique and express their personalities through their music. The Samsung Music You microsite allows teens to enter their top 5 tunes and create their own playlist. Their music choices generate a unique virtual avatar of themselves. Users could also add their pics and personalize these avatars which they could share via social media with friends and download to their desktops or mobile phones. To take part in the limited period promotion, they simply needed to submit their music avatars, and get an id no. On presenting the id no. instore while purchasing the i450 they entered a draw to win cool prizes and get a tee with their own avatar printed on it.